Products labeled with the BDIH certificate orientate themselves on the guidelines for controlled natural cosmetics defined by the association BDIH (Association of German Industry and Trading Firms for pharmaceuticals, health care products, food supplements and personal hygiene products; registered association). lavera products are tested and certified by the independent institute IMO Control (institute for market ecology).

The lavera skin care, body care and colour cosmetic products are, without exception, developed and manufactured according to these guidelines. For the hair care products, they use nature-near raw materials that optimally combine effectiveness and naturalness and, for the benefit of effectiveness, we accept this compromise.

BDIH guidelines

The BDIH defines the production guidelines for genuine, certified natural cosmetics and guarantees the permanent quality control of the products with regard to their naturalness:

  • Whenever possible BDIH-certified products contain ingredients from certified organic cultivation or certified wild collection. Currently, for 105 of these ingredients this quality is mandatory, e.g. in the case of soy, rose, almond and olive oil.
  • These products are expressly made without organic-synthetic artificial colouring, synthetic fragrances, ethoxylated ingredients, silicones, paraffins and petroleum products.
  • No active agents or ingredients may be genetically modified.
  • The effectiveness and skin compatibility of the products may only be tested on volunteers.





The NATRUE labels can be found on the new Body SPA* products from autumn 2009. NATRUE provides a definition of natural and organic cosmetics from experts who represent over 250 years of experience in the field of natural cosmetics. Three different quality grades for natural cosmetics were grouped under the common “NATRUE label“.




Shows whether a product is vegan or not, i.e. does not contain animal substances. All products which bear this label are registered with the Vegan Society in London.


The Story of Cosmetics - 化妝品的故事


Why Natural and Organic?

We all know the benefits of eating home cooked, organic foods - fewer toxins, no Genetically Modified Ingredients and more flavor. Choosing organic beauty products brings the same advantages, with naturally effective treatments for skin, hair and body that feel great, smell delicious and work in harmony with skin's natural functions to promote health and radiance.

What is Natural?

Natural products are made from plants, minerals, and/or animal derived ingredients, rather than from synthetic compounds or petrochemicals. However, there is no legal definition of “Natural” at this time and many companies claim their products are "Natural". The BDIH and NPA are standards bodies that certifies products to be natural, and in doing so, applies their own strict set of rules that govern any product displaying the Certified Natural seal. These rules define “Natural” to exclude synthetic compounds, petrochemical derived compounds, genetically modified organisms, raw materials from dead animals. The BDIH excludes animal testing and mandates certified organic sourced ingredients wherever possible.

Natural ingredients, organic or not, ensures that petrochemical and synthetic compounds are not accumulating in your body and the environment. While natural ingredients do not eliminate the possibility that the skin care you chose will irritate your skin or trigger an allergic reaction, it does reduce the likelihood of such occurrence.

What is Organic?

If a product bears an official 'certified organic' stamp, you can be confident that the majority of its ingredients (at least 95%) have been grown and processed according to strict, government-controlled, organic agricultural standards, and then verified by a third-party certifying body.

Organic agricultural standards do not allow for any use of synthetic pesticides, chemical fertilizers, sewage sludge, or genetically modified organisms (GMO’s), although issues have been raised regarding the latter. They also set strict criteria in regards to the treatment of animals and the environment.

In addition to the benefits they reap for our personal health, organic farming methods also has tremendous advantages for the environment. Through using natural fertilizers, they greatly reduce the amount of toxic chemicals, such as synthetic pesticides and herbicides, released into the environment, and the volume of those chemicals that appear in the water supply. The less aggressive, intensive farming practices of organic agriculture also help safeguard the quality of our natural resources.


Separating Wannabe's from Truly Green Products 

Shopping for natural beauty products can be downright confusing, with many cosmetic brands claiming to be safe and all natural while still using harmful ingredients.

The simple truth is that many beauty products are advertised as natural and organic when their ingredients are far from it. The terms "Natural" and "Organic" are used often to "Greenwash" products - products that want to appear green, when in fact they are not.

Avoid being greenwashed. Get to know the ingredients to look out for, research reputable brands known for quality, natural products. Finally, familiarize yourself with certification bodies that are strict about green products.

Below is a helpful, simple table that shows some of the differences between wannabe's and truly green products:

Wanna-be Green
Truly Green

Certified organic plant oils, 
e.g. Jojoba, almond & avocado oils.

Water in high concentration to 
keep product inexpensive.
Highest percentage of organic plant extracts which serve as active ingredients.

Petroleum based: PEG = Polyethylene Glycol.
Lecithin, fatty acids, plant based Glycerin.

Scent / Aroma
Synthetic or nature-identical aromas and fragrances.
Certified organic plant essential oils and extracts,
e.g. Vanilla, Rose, Lavender.

Methyl, Butyl, PropylParabens, Urea-compounds.
Natural or certified organic essential oils combined
with vitamins such as Tocopherol (Vitamin E).

Detergents for Foaming
Sodium Lauroyl Sulfate
Bio-degradable, plant based and mild.

Sun Screens
Synthetic sun screens, such as Oxybenzone, Cetylcinnamates.
Natural Minerals Zinc Oxide and Titanium dioxide

Made from PVC, PVDC and halogenated plastics.
Made from recyclable and bio-degradable materials.

No recognized certifications on products.
NaTrue, BDIH, Ecocert, Demeter, NPA & 
Vegan Society are all reputable certifiers.